PORTER’S FIVE FORCES MODEL FOR INDUSTRY ANALYSIS Michael Porter, an authority on competitive strategy, contends that a corporation is most concerned with the intensity of competition within its industry. The level of this intensity is determined by basic competitive forces, as depicted in given f igure. “The collective strength of these forces,” he contends, “determines the ultimate profit potential in the industry, where profit potential is measured in terms of long-run return on invested capital.” In carefully scanning its industry, a corporation must assess the importance to its success of each of five forces: threat of new entrants, rivalry among existing firms, threat of substitute products or services, bargaining power of buyers and bargaining power of suppliers. Also relative power of other stakeholders exists as the sixth force. Source: Wheelen, T. L. & Hunger J. D. (2012). Strategic Management and Business Policy: Toward Global Sustainability. New Jersey: Pears
The blog comprises learning materials on "business management" (specially on HRM/OB) useful for university students and working professionals, also LIFE SKILLS / SPIRITUALITY related materials. Notably, contents are COPYRIGHTED.