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Mintzberg's Five P’s for strategy

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Mintzberg categorizes strategy definitions in five groups (1987), which are also called as “Five P’s for strategy”. These are (As cited in Luke, 2004):

Strategy as a plan: a guide or course of action into the future. 

Strategy as a pattern: consistency in behavior over time.

Strategy as a position: determination of particular products in particular markets.

Strategy as a perspective: an organization’s way of doing things.

Strategy as a ploy: a specific maneuver intended to outwit an opponent or competitor.

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