Mintzberg categorizes strategy definitions in five groups (1987), which are also called as “Five P’s for strategy”. These are (As cited in Luke, 2004):
Strategy as a plan: a guide or course of action into the future.
Strategy as a pattern: consistency in behavior over time.
Strategy as a position: determination of particular products in particular markets.
Strategy as a perspective: an organization’s way of doing things.
Strategy as a ploy: a specific maneuver intended to outwit an opponent or competitor.
Strategy as a plan: a guide or course of action into the future.
Strategy as a pattern: consistency in behavior over time.
Strategy as a position: determination of particular products in particular markets.
Strategy as a perspective: an organization’s way of doing things.
Strategy as a ploy: a specific maneuver intended to outwit an opponent or competitor.
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